A little Bit About me

As a visual designer based in sunny Los Angeles, I have over six years of experience in Visual Design and a rich artistic history prior to my current career. Throughout my career, I have worked with a diverse range of clients, from innovative start-ups and mission-driven non-profits to established corporations.

My expertise encompasses a broad array of design disciplines, including visual design, user interface design, web design, marketing design, branding, product design, creative direction, human-centered service design, and illustration. I have a strong affinity for Figma and am dedicated to mastering new tools and methodologies. This drive for continuous improvement helps me to implement best practices and train teams on the latest features, ensuring the highest standards of creative excellence.

When I'm not designing, you'll likely find me traveling or indulging in my love for animals. In my spare time, I rescue and foster kittens and cats in Los Angeles. Be sure to ask about my beloved fur babies—Coraline, Wylder, Mavis, and Bean—and don't be surprised if one of them makes a cameo in our video chats!

Picture of Sarah Snow, visual designer

Where I’ve Worked

  • November 2021 - Present

    Instant Ink is a revolutionary subscription service that ensures you never run out of ink again. Seamlessly connected to your HP printer, it monitors usage and delivers fresh cartridges right to your door when you need it. With flexible plans tailored to your printing needs, Instant Ink offers unparalleled convenience, cost savings, and sustainability, allowing you to print with confidence while reducing waste.

    ROLE:

    • Led the creation of the Instant Ink design system and played a key role in its rebrand, driving innovation and consistency across visual design and production.

    • Directed file organization strategies and implemented responsive layout designs to ensure scalability and efficiency.

    • Partnered with cross-functional teams to deliver seamless and user-centric web and mobile interfaces.

    • Designed high-impact icons, illustrations, and presentations, elevating the team’s visual storytelling and brand presence.

    • Established Figma best practices, including branching workflows, to optimize collaboration and streamline file management across multiple teams.

    • Mentored and guided team members on advanced design tools and methodologies, fostering a culture of continuous improvement.

    • Led recruitment, onboarding, and training of all new Visual Experience (VX) team members, ensuring seamless integration and alignment with design excellence standards.

  • August 2019 - December 2021

    Glo is a premier fitness and wellness app designed to elevate your mind-body connection through expertly guided yoga, meditation, Pilates, and fitness classes. With world-class instructors, personalized programs, and on-demand or live sessions, Glo empowers users of all levels to move, breathe, and grow—anytime, anywhere.

    ROLE:

    • Led the visual brand evolution for Glo, driving strategic design decisions and ensuring brand consistency.

    • Directed research and design efforts for homepage optimizations, improving user experience and conversions.

    • Delivered innovative design solutions across mobile, web, and digital marketing platforms.

    • Led creative direction for lifestyle marketing and digital advertising campaigns, aligning visuals with business objectives.

    • Boosted social media engagement and follower growth through compelling visual content.

    • Designed effective email campaigns that increased user engagement.

    • Directed the creative vision for the Glo Podcast, including cover art, website design, and motion graphics.

  • May 2018 - May 2019

    Project REAL is an LGBTQIA+ safe space dedicated to providing support, resources, and community for young adults. As a Graphic Design Intern, I contributed to various design initiatives aimed at promoting inclusion, advocacy, and outreach for the organization.

    ROLE:

    • Designed marketing materials and collateral to support Project REAL’s mission and initiatives.

    • Created advertising designs for the Asbury Park Pride Parade.

    • Redesigned business cards to enhance branding and professional presence.

    • Developed infographics and social media content for the opening of the VNA Health Center.

    • Designed social media advertising to raise awareness and engage the community.

  • September 2014 - February 2017

    Not Just Tutu's was a premier ballet costume company that provided custom costumes, tutus, and corsets for ballet companies and theaters across the East Coast.

    ROLE:

    • Served as the Head Assistant to the owner, overseeing daily operations and production.

    • Specialized in the design and construction of custom ballet tutus and costumes, ensuring quality and precision.

    • Managed the full process from initial patterning to final detailing and finishing touches.

    • Created bespoke costumes, tutus, and corsets for dancers of all ages, ranging from 6 to 20+ years.

    • Played a key role in the design and construction of new ballet costumes for The Nutcracker presented by the Atlantic City Ballet.

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