Yoga. Pilates. Meditation. Fitness.
Glo
Glo is a leading online platform for yoga, meditation, and Pilates, offering over 8,000 on-demand classes and daily live sessions led by world-class instructors. Catering to all levels, Glo provides a diverse range of styles, including Vinyasa, Hatha, and Pilates, designed to enhance physical and mental well-being. Users can conveniently access classes anytime, anywhere, fostering a supportive global community focused on personal growth and wellness.
Services
- Visual Design & Identity
- Creative Direction
- Branding
- UX/UI
- Digital Marketing
- Social Media
- Illustration
- Motion Graphics
Client
Glo
Role
Visual Designer
Years
August 2019 - December 2021
Glo dot com
As the lead designer, I led a strategic process that blended research, competitor analysis, and creative execution to build a seamless user experience of the new homepage. I began by analyzing competitors to identify trends and areas for differentiation, followed by developing wireframes to guide the user journey. During the design phase, I focused on creating a visually cohesive interface that aligned with Glo’s brand identity. After handing off the detailed assets and guidelines to the development team, I led the design QA process to ensure that the final product met the highest quality and design integrity standards.
88% Activation Increase
During the initial soft launch phase, the new homepage design led to an 88% increase in users starting their trial.
Annual Pricing
Additionally, the implementation and launch of the Annual Pricing strategy for glo.com, accompanied by a targeted advertising campaign that I led from a design perspective, drove a substantial increase in conversion rates.
$350k-400K
Made in revenue during initial launch2,500
Users converted during initial launch
The Glo Podcast
The Glo Podcast explores self-care, personal growth, and how to inspire positive change in the world. Hosted by Derik Mills, co-founder and co-CEO of Glo, the podcast features conversations with guests who share their insights and strategies for managing burnout, improving sleep, reducing anxiety, and enhancing listening skills. Each episode offers practical advice to deepen your sense of self and empower you to take action for a healthier, more balanced life.
Role
Cover Art Designer | Video & Motion Graphics Designer | Web Designer
Collaborated closely with CEO Derik Mills to create the Glo Podcast's visual identity, designing cover art that authentically represented the podcast's focus on self-care and personal growth.
Led the design and production of all video and motion graphics for social media, developing visually engaging content that amplified the podcast's presence and message across digital platforms.
Designed the Glo Podcast's webpage, ensuring a seamless user experience with a cohesive visual style that aligned with the broader Glo brand.
